LFC to announce record sponsorship deal
Liverpool Football Club, the Barclays Premier League Club, is this week set to announce one of the largest sponsorship deals in British sporting history. The 4 year deal with London based financial institution Standard Chartered is supposedly worth up to £80 million – at £20 million a year this deal dwarfs the current sponsorship deal that Liverpool FC have with Danish brewing giant Carlsberg (which come in at around £7 million per year). Liverpool FC’s relationship with Carlsberg in one of the longest standing deals in Bristish sport, spanning seventeen years. However, Carlsberg apparently weren’t prepared to match the valuation of the contract put forward by Liverpool FC and subsequently agreed by Standard Chartered bank.
Chris Rose, a director at Liverpool based Independent apartment booking company, Serviced City Pads commented, “It has long been recognised in the sporting world that Liverpool FC have punched well below their weight when it came to commerical contracts, especially with the obvious comparisons just up the road at Manchester United. For a club with such a history and worldwide fanbase as Liverpool, this is the sort of deal that is to be expected of the club. It is particularly timely as Manchester United FC have also just announced a similar deal with American giant AON.”
Both the Liverpool and Manchester economies will benefit from these deals, particularly as corporate guests of both companies are likely to visit Liverpool and Manchester and stay in each city spanning weekends in Liverpool when football matches are taking place. This is good news for a company like Serviced City Pads who have many serviced apartments in Liverpool. The additional visitors to the city will book apartments in Liverpool with Serviced City Pads, as an alternative to staying in a Liverpool hotel.
Serviced City Pads will be delighted to discuss options for accommodation in Liverpool with representatives of Standard Chartered for their trips up to Anfield when they come to watch Liverpool FC. Also, if you happen to be a Liverpool FC supporter you can also call Serviced City Pads on 0844 335 8866. We will be delighted to help with booking your Liverpool apartments. Alternatively, have a look at all of the apartments that we have listed at www.servicedcitypads.com.